蜂窩箱裝飾圖形主要是指產(chǎn)品的圖像和其他輔助裝飾圖像。
The decoration figure of honeycomb box mainly refers to the image of products and other auxiliary decoration images.
圖形作為設計語言，代表了圖像的內(nèi)外部因素，并以視覺圖像的形式將信息傳達給消費者。為了實現(xiàn)這一目標，平面設計的定位精度是非常重要的。定位過程就是熟悉產(chǎn)品的全部內(nèi)容的過程，包括產(chǎn)品的性質(zhì)、商標的含義、產(chǎn)品的名稱以及同類產(chǎn)品的現(xiàn)狀。
As a design language, graphics represent the internal and external factors of images, and convey information to consumers in the form of visual images. In order to achieve this goal, the positioning accuracy of plane design is very important. The positioning process is the process of getting familiar with all the contents of the product, including the nature of the product, the meaning of the trademark, the name of the product and the status quo of similar products.
圖形可分為物理圖形和裝飾圖形。
Graphics can be divided into physical graphics and decorative graphics.
物理制圖:使用繪畫技術(shù)、攝影等。彩繪是蜂窩箱裝飾設計的主要形式。根據(jù)蜂窩箱整體概念的需要，為商品服務畫出圖。與照相現(xiàn)實主義相比，它具有自由選擇和精細概括的特點。畫法直觀，有品位。它是一種宣傳、美化和促銷商品的手段。然而，蜂窩盒的商業(yè)性質(zhì)決定了設計應該突出產(chǎn)品的真實形象，給消費者一個直觀的形象。因此，蜂窩箱裝飾設計是一種很好的利用攝影來表現(xiàn)真實直觀的視覺形象的方法。
Physical drawing: using drawing technology, photography, etc. Color painting is the main form of honeycomb box decoration design. According to the needs of the overall concept of the cellular box, draw a picture for the commodity service. Compared with photographic realism, it has the characteristics of free choice and fine generalization. The painting method is intuitive and tasteful. It is a means of publicizing, beautifying and promoting commodities. However, the commercial nature of the honeycomb box determines that the design should highlight the real image of the product and give consumers an intuitive image. Therefore, the honeycomb box decoration design is a good way to use photography to show the real and intuitive visual image.
裝飾圖形:它可以分為兩種表達方式:具象和抽象。蜂窩硬紙盒中的圖形、風景、動植物可以作為象征性的圖形來代表它們的內(nèi)容和特征。抽象技法主要用于寫意。抽象的幾何圖案、色塊或點、線、面等紋理效果是用來構(gòu)成畫面的。簡潔醒目之后，又有了一種形式感，這也是蜂巢裝飾的主要表現(xiàn)。蜂窩箱裝飾設計的具體形式和抽象表現(xiàn)不是孤立的，而是相互結(jié)合的。
Decorative graphics: it can be divided into two ways of expression: concrete and abstract. The figures, landscapes, animals and plants in the honeycomb cardboard box can be used as symbolic figures to represent their contents and features. Abstract techniques are mainly used for freehand brushwork. Abstract geometric patterns, color blocks or points, lines, surfaces and other texture effects are used to form the picture. After simple and striking, there is a sense of form, which is also the main performance of honeycomb decoration. The concrete form and abstract expression of honeycomb box decoration design are not isolated, but combined with each other.
內(nèi)容與形式的辯證統(tǒng)一是平面設計的一般規(guī)律。在設計過程中,根據(jù)圖像內(nèi)容的需要,選擇相應的圖形表達技術(shù),使平面設計達到形式和內(nèi)容的統(tǒng)一,創(chuàng)建一個合適的、經(jīng)濟、美麗的反映時代的精神裝飾設計工作,是蜂巢框的基本要求設計師和民族風格。
The dialectical unity of content and form is the general law of graphic design. In the process of design, according to the needs of image content, choosing the corresponding graphic expression technology, making graphic design reach the unity of form and content, creating a suitable, economic and beautiful spiritual decoration design work that reflects the times, is the basic requirement of honeycomb frame designer and national style.
